Ice Queen

"Reverence for life”

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Concept idea inspired by ”Ehrfurcht vor dem Leben”(Reverence for life) by Albert Schweitzer, which we use as a motto. For showing appreciation to the creator, to all the natural beauty and gifts given to Us in the world.
The problem of limited natural resources’. 
The idea is to make the best use of it all the material we use.
And that is the basic responsibility we can do, 
also the business model of the brand, 
although the major concept of the brand is not marked as “green “.