Metacortex -NeoCell-

The 'Metacortex' collection delves into the challenges of information overload, the attention economy, and the blurring of boundaries between autonomy and digital identity in the modern era. In today’s consumer-driven society, we have evolved from being mere consumers to becoming the product ourselves, constantly bombarded by ads and endless streams of information that diminish our autonomy and free will. This phenomenon is amplified in virtual spaces, where individuals create identities detached from reality—virtual avatars on social platforms demonstrate how technology and capitalism subtly shape our perceptions and behaviors. While we acknowledge the positive impacts of technological advancements on creativity, this collection underscores how the lines between the real and virtual worlds are increasingly fluid. 

Metacortex -NeoCell-

This design envisions the fusion of biology and technology as an inevitable future reality while also uncovering the deeper human concerns it raises. It challenges us to rethink the increasingly blurred boundaries between the physical and virtual worlds.