Unsold inventory is a pressing issue in the fashion industry, highlighting the wastefulness and inefficiency of the current production system. In light of Japan's inspiring "Second Life Toys" ad campaign for organ donation, our goal is to repurpose every part of the unsold inventory through the principles of regeneration and organ donation, also drawing inspiration from the traditional agricultural waste cycle, where rice stalks are burned to enrich the soil for new growth, the 'Second Life' concept adopts those two. We believe that even damaged, defective, or unsellable dead stock can be regenerated into new products that possess both quality and beauty.


The vision behind the 'Second Life' collection is to create a future where discarded materials are given a second chance, fostering sustainable practices in the fashion industry. It is a small yet meaningful step towards making a positive impact on our environment.

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