"Reverence for life" is an ideology inspired by "Ehrfurcht vor dem Leben" by Albert Schweitzer, which we use as a motto to show appreciation for the creator and the natural beauty and gifts in the world.

The idea is to make the best use of all the materials we use, which is the basic responsibility we have. Toward adopting a mindful approach to our use of natural resources and taking responsibility for our impact on the environment. It reminds us of the importance of valuing and respecting the natural resources that we have been given and using them in a responsible and sustainable way. This principle is reflected in the brand's business model, even though the brand's major concept is not marked as "green".

 

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